The MI Flower Growers Coop is hiring someone to help us implement a state wide marketing and education campaign, for both growers and end users. The position is for one year, with possibility of extension. Hours and time of work are flexible. Person must live in S.E Michigan, and be able to travel for meetings and trainings.
The Michigan Flower Growers’ Cooperative (MFGC) mission is to provide the highest-quality, most diverse offering of Michigan-grown cut flowers and foliage for the floral trade with the convenience of a once-weekly, aggregated marketplace. We aim to grow the market for locally-grown flowers and foliage and facilitate relationships and education between farmers, florists, and end users. In 2017, the MFGC opened Michigan’s first wholesale cut flower market featuring exclusively locally grown flowers and foliage.
The MFGC seeks a contractor to work with the coop to increase the competitiveness of MI grown flowers through administering and implementing the Coops “Cultivating Beauty in Southeast Michigan” project granted through the USDA Specialty Crop Block Grant program.
The tasks to be completed during the project period will increase the competitiveness of MI grown flowers by growing the industries economic sector in both demand and supply. This project has three main components.
1. Increase demand for MI grown flowers through an awareness campaign highlighting and differentiating the products directed towards current and future wholesale buyers and end users. This includes branding and a media strategy as well as direct education at trade shows and workshops.
2. Assist the development of the MFGC, through supporting the market manager, developing coop infrastructure, brand and services, researching and sharing lessons from similar industry projects, and cultivating partnerships of both vertical and horizontal market sectors.
3. Increase quality and variety of available product through coordinating technical trainings for current and future flower farmers.
The contractor will work with Coop board members to develop and implement a detailed plan to carry out the projects objectives and specific activities in compliance with agencies policies and procedures. A comprehensive work plan and list of tasks will be crafted by contractor with the board upon hiring.
Please see the full job description here: https://miflowercoop.com/jobs/.